An invoice is a PDF. A payment link is a checkout. The difference in conversion is not subtle — we routinely see a 2–3x lift when customers move from emailed invoices to shared links.
Why they work
A payment link removes every point of friction between intent and payment. No app to open, no attachment to download, no bank details to copy. One tap, wallet detection, biometric confirmation, done.
Anatomy of a link that converts
- A short branded URL — pay.your-company.com/june-invoice beats a 40-character random slug
- A clear amount and currency at the top of the page
- One line explaining what the payment is for
- Apple Pay and Google Pay enabled by default — they add 15–25% conversion on mobile
- A confirmation page that shows the customer their receipt number and lets them download a PDF
Advanced patterns
Recurring links for subscriptions, one-shot links with an expiry for high-value deals, multi-quantity links for events. Anything you'd previously build a checkout page for, a link can do — usually in under a minute.
"The best checkout is the one your customer never has to think about. A link is as close as you'll get."
#Payment Links#Checkout#Conversion
SR
Sofia Reyes
Writing on payments at ASHASH
